Furniture Exhibition Phenomenon Observation: Sanyang Kaitai

1-2 month this year, China's furniture exports increased by 13.3% than the same period last year, in such an export market to obtain a good beginning, under the background of opening on Thursday the 25th in guangzhou international furniture fair (hereinafter referred to as "expo") and JSWB2010 (guangzhou) spring furniture procurement (hereinafter referred to as "purchase will"), and presents three "foreign" kaitai good momentum: "foreign" buyers increased significantly, purely out of the "new" products increased significantly, "foreign goods" the bianconeri are also growing.

There are more foreigners

Whether walking in the exhibition hall of the Home Expo or on the scene of the procurement meeting, people have a more direct feeling that there are more foreigners. Statistics from Jisheng Weibang show that there are many foreign businessmen in the purchasing meeting, and the source of merchants covers more than 100 countries and regions. The increase in foreigners was Shared by reporters at both fairs. Blondes, blue-eyed or dark-skinned, curly-haired foreigners were up significantly from last fall, and even more so when you include Asians who look like us.

More foreigners, export transactions will naturally rise. On the opening day of the exhibition, on the opening dinner of the JSWB furniture procurement fair, the representative of the participating enterprise -- Shenzhen AomUS Company announced excitedly on the meeting that their company received a large export order from the United States on the first day, with the transaction amount reaching more than 10 million DOLLARS. According to the past practice, foreign buyers are also in the habit of shopping around, so the exhibition in the middle and later period of turnover will be higher.

There are many pure overseas products

In the exhibition hall of the Home Expo, many journalists have no chance to snoop on the potentially wonderful products, because the entrance of many booths is clearly marked "No domestic sales", and there are special guards at the door, which makes it difficult for a typical Chinese reporter to get in. And according to the reporter's rough estimate, the number of such booths compared to last autumn's exhibition has increased roughly 10%.

"The global economic recovery in 2010, coupled with an increase in tax rebates for domestic furniture exports, has made it possible for foreign dealers to get more affordable prices, and now foreign buyers are enthusiastic again." Leading enterprises, hao from zhejiang furniture sofa, chairman of wei-hua zhu said: "the luxury sofa has always given priority to with the overseas market, before last year, the export market is not very ideal, we increased the domestic advertising, and opened hundreds of new stores and was once offered to make each accounted for fifty percent of domestic and foreign markets, but the end result is that we didn't achieve the goal, because although domestic market growth quickly, but foreign markets may also pick up a lot." For the larger li Hao sofa, the export market has not been able to make the production capacity fully saturated, but for a number of relatively small enterprises, the export market has been able to let the enterprise basically eat full, nature also less to promote the domestic power.

The corps of foreign goods expanded significantly

China's economic strength continues to strengthen, the overall market consumption power continues to improve; Last year, the growth rate of Chinese furniture import was about 6.6%. In the international market which is not booming, it seems to stand out. And the vast Chinese market naturally also attracted many exhibitors from abroad.

This is the fourth time for Ashley company from the United States to participate in the exhibition, and the exhibition area has reached 500 square meters. Lorenzo from Singapore has also participated in many exhibitions, and its market share in China has been increasing year by year. Of course, the more eye-catching is the delegation from Turkey, this year there are six enterprises to join hands, from the former buyers become exhibitors.

-- Source: Yangcheng Evening News Information Center